<p>The team behind 100% PURE believe that the cleanest and most nourishing ingredients can be just as effective as their conventional counterparts—without harsh ingredients, animal testing, or toxic chemicals.</p> 
<h2>The History of 100% PURE</h2>

<p>When founder Susie Wang was a freshman at UC Berkeley, she saved her money to buy an expensive vitamin C serum from a luxury department store, but the serum was oxidized when she opened it. She ran into the same issue with several other products, and decided to solve the problem herself by figuring out how to stabilize vitamins, prevent oxidation, and file patents in between classes. While doing lab work, she learned more about common toxins used in the beauty industry, as well as the detrimental impacts of animal testing and was inspired to launch her own brand with quality ingredients and no harsh chemicals. She partnered with her brother, James Wang, who left a career in investment banking to help manufacture the brand’s early products and launch their sustainability efforts.</p> 
<h2>100% PURE Company Mission</h2>

<p>100% PURE is committed to producing pure and healthy products and educating consumers on why it’s so important to live with compassion, kindness, empathy, and sustainable ideals.</p> 
<h2>Benefits of 100% PURE</h2>

<p>Clean ingredients are at the core of 100% PURE.</p><br><ul> 


<li><strong>Guaranteed pure:</strong> Every formulation adheres to strict purity standards and never contains harsh ingredients.</li>
<li><strong>Naturally pigmented:</strong> 100% PURE sources pigments from fruit, vegetables, tea, and cocoa—no commonly used FD&C colorants or heavy metal dyes.</li>
<li><strong>Always cruelty-free:</strong> This brand is committed to animal welfare and every product is cruelty-free.</li>
<li><strong>Mindfully sourced ingredients:</strong> 100% PURE goes through a rigorous process to ensure formulas are biodegradable so they’re safe for our planet’s delicate ecosystems.</li> 	
<li><strong>Conscious packaging:</strong> As part of their sustainability efforts, 100% PURE is working to reduce petrochemical-based packaging by 75% and replace all packaging with post-consumer recycled (or recyclable) materials by 2024.</li></ul> 			
<h2>Top 100% PURE Products</h2>

<p>Start your clean beauty journey with top products from 100% PURE.</p>
<h3>BB Cream, Light</h3>

<p>Formulated for normal and dry skin types, <a href="https://thrivemarket.com/p/100-pure-bb-cream-shade-10-luminous"target="_blank">this nourishing BB cream</a> is infused with aloe, shea, and vitamin E. Thrive Market member Ivy from New Jersey shares “I love this tinted foundation. It goes on with very minimal coverage, but really makes a difference in giving my skin an overall smooth and uniform appearance.”</p>
<h3>BB Cream, Tan</h3>

<p>Add radiance to your medium complexion with <a href="https://thrivemarket.com/p/100-pure-bb-cream-shade-30-radiance"target="_blank">100% PURE’s buildable BB cream</a>. Krista from California has used it for years, saying “I love the clean ingredients and I love the coverage of this product.”</p>
<h2>Beauty Tips for Radiant Skin</h2>

<p>Learn how to care for your skin with simple ingredients to nourish, tone, and exfoliate.</p>
<h3>5-Minute Honey Face Mask</h3>

<p>Treat your skin to an <a href="https://thrivemarket.com/blog/5-minute-diy-manuka-honey-face-masks"target="_blank">at-home face mask</a> made with Manuka honey, a type of nectar native to New Zealand. In just a few minutes you’ll enjoy a glowy and hydrated complexion with a pantry staple that’s rich in vitamins and minerals.</p> 
<h3>How to Try Skin Cycling</h3>

<p>The new trend that’s taking over the internet is <a href="https://thrivemarket.com/blog/what-is-skin-cycling"target="_blank">skin cycling</a>, a routine developed by a board-certified dermatologist that helps you target concerns without overburdening your skin with too many ingredients. Our blog post has all the details, including how to get started.</p> 
<h3>What’s Your Skin Type?</h3>

<p>Before you can pick the right skin care and beauty products, it helps to know what kind of skin you actually have. To help you figure it out, <a href="https://thrivemarket.com/blog/how-to-determine-your-skin-type-and-create-the-ideal-skincare-routine"target="_blank">we spoke with Eryssa Fisher</a>, founder of Wydler Esthetics in Los Angeles to get her tips.</p>

Buy 100% Pure products online at Thrive Market. Save time and money and get the best makeup products delivered. Free shipping on most orders!


100% Pure is both a name and an ingredient list. This beauty brand makes cruelty-free formulas that are free from toxic ingredients and sources pigments from fruit, vegetables, tea, and cocoa—never colorants or heavy metal dyes.

100% Pure

Gluten-Free

Organic

Ketogenic

Whole30® Compatible

Vegan

Paleo

Low FODMAP

Mediterranean Diet

AIP Diet

Vegetarian

Plant-Based Perfection: How to Make a Vegan Burger

Keto vs. Atkins

6 Gluten-Free Recipes & Pantry Staples This Member Can’t Live Without

Shop By

Food

Vitamins & Supplements

Meat & Seafood

Home

Bath & Body

Babies & Kids

Beauty

Top Rated

What's New

2 Paleo Recipes That Bring Out the Best in Our Thrive Market Avocado Honey

How To Cook Spatchcock Chicken

Thrive Market Goods

Non-GMO

Big 9 Allergen-Free

Certified Organic

Certified Gluten-Free

Staff Picks

Pumpkin Season

Fall Flavors

Bestsellers

Thanksgiving Prep

Holiday Favorites

Football Food

Charcuterie & Wine

New Lower Price

Holiday & More

Pantry

Frozen

Wine

Health

Personal Care

Household

Beef

Poultry

Pork

Seafood

Easy Salmon Recipes

Lemon Pepper Chicken Wings 2 Ways: Air-Fried and Baked

Baking

Canned & Packaged Foods

Cereals & Granolas

Condiments & Sauces

Ghee, Oils & Vinegars

Grains, Pasta & Bread

Honey & Sweeteners

Nut Butters & Fruit Spreads

Soups, Meals & Side Dishes

Spices, Seasoning & Salt

Our Baking Supplies

What’s New

9 Pumpkin Spice Recipes to Make This Fall

Minimize Food Waste by Getting Strategic

Whole30 Approved®

Non-GMO Project Verified

Dairy-Free

Bars

Candy & Chocolate

Snacks

Snacks, Bars & Treats

Cocktail Mixers

Coconut Water

Coffee

Coffee Creamer

Functional & Energy Drinks

Hot Chocolate

Juice & Nectar

Kids' Drinks

Non-Alcoholic Drinks

Plant Based Milk

Protein Drinks

Smoothie & Drink Mixes

Sodas & Sparkling Juices

Water & Sparkling Water

Beverages

Ethically Sourced

Certified Kosher

Certified Fairly Traded

Sustainably Farmed

Caffeine-Free

Appetizers & Snacks

Frozen Bread & Dough

Breakfast Foods

Frozen Desserts

Frozen Fruit & Vegetables

Meals

Frozen Meat & Seafood

Pasta

Pizza

Plant-Based Meat & Seafood

Prepared Meat & Seafood

Bundle & Save

Pasture-Raised

Sustainably Caught

Free-Range

Made in USA

Family-Owned Business

Grass-Fed

No Antibiotics / Synthetic Hormones

Cider & Hard Pressed Juice

Red Wine

Sparkling

White Wine & Rosé

3 Ways to Cook With Leftover Wine

Red Wine Hot Cacao Recipe

Baby & Kids' Food

Baby & Kids' Health

Baby & Kids' Snacks

Diapering

Moms & Maternity

Our Diapers & Wipes

Healthy Homeschool Snacks for Every Craving

7 Quick, Easy, Fun, and Healthy Recipes to Cook With Your Kids

Dye- and Color Additive-Free

Fragrance-Free

Phthalate-Free

Health Concerns

Herbs & Homeopathy

Sports Nutrition

Dishwashing

Home Fragrance

Household Cleaners

Kitchen Supplies

Laundry

Paper Products

Potting Soil & Fertilizer

Storage & Organization

BPA-Free

Essential Oils

Paraben-Free

Cat Food & Treats

Dog Food & Treats

Pet Care

Best Sellers

How to Prep for a New Dog or Cat

10 Nontoxic Pet-Friendly Cleaning Products

Grain-Free

Soy-Free

Exclusives

Gift Guide

Gift Cards

Gift Boxes

Gifts