<p>Eggs are enjoyed around the world in nearly every cuisine imaginable. In fact, <a href="https://www.internationalegg.com/resource/global-egg-production-continues-to-grow/"target="_blank">billions are consumed each year</a>, using up large amounts of land and water in the process. Wanting to offer a sustainable option—without losing the fluffy scramble—JUST set out to make a new kind of egg entirely from plants.</p>  
<h2>The History of JUST</h2>

<p>Can you make a delicious egg from plants? That’s the simple question that launched a brand. After testing a wide range of ingredients, mung beans offered the texture JUST was looking for. This legume is <a href="https://foodinstitute.com/focus/mighty-mung-bean-2/"target="_blank">one of the most sustainable plants around</a> and uses significantly fewer resources to grow.</p>  
<h2>JUST Company Mission</h2>

<p>JUST worked with biologists, engineers, and chefs to develop a fluffy, protein-rich egg alternative with no cholesterol, no industrial chickens, and no artificial flavors. Secret ingredients include mung beans, turmeric, and other plant-based powerhouses.</p>  
<h2>Benefits of JUST</h2>

<p>Whether you’re following a <a href="https://thrivemarket.com/diets/vegan-diet"target="_blank">vegan diet</a>, wanting to reduce your environmental footprint, or eager to try something new (that’ll also save you time in the kitchen), JUST has what you need.</p><br><ul> 


<li>Scrambles and fluffs just like traditional eggs</li>
<li>Versatile ingredient that can be used in classic preparations or blended into smoothies</li>
<li>Offers 5-6g of protein per serving</li>
<li>Less saturated fat than a chicken egg</li>
<li>Zero cholesterol</li></ul> 
<h2>Top JUST Products</h2>

<p>Start your day off right with breakfast favorites from JUST.</p> 
<h3>Sous Vide Plant Egg Bites</h3>

<p>Plant-based ingredients like potatoes, dill, and chives star in <a href="https://thrivemarket.com/p/just-sous-vide-plant-based-egg-bites-american"target="_blank">these bites that taste just like chicken eggs</a>. Thrive Market member Tara from Michigan has made it her own: “These are insanely good! I put these on <a href="https://thrivemarket.com/p/food-for-life-ezekiel-sprouted-whole-grain-english-muffins-4-pack"target="_blank">Ezekiel English Muffins</a> with some hot sauce and it’s the best breakfast sandwich I’ve ever had.”</p> 
<h3>Plant-Based Folded Egg</h3>

<p>For a speedy morning meal, <a href="https://thrivemarket.com/p/just-plant-based-folded-egg-4-pack"target="_blank">these toaster-ready folded eggs</a> are a cholesterol-free way to start the day. Devyn from Florida shares “I love these “eggs. When put on a breakfast sandwich you almost don’t even realize you aren’t eating the real thing. These are a staple in my freezer for sure.”</p> 
<h2>Healthy Breakfast Ideas from Thrive Market</h2>

<p>Get inspired with wholesome breakfast ideas for every lifestyle.</p>  
<h3>Best Keto Breakfast Recipes</h3>

<p>Grab our list of <a href="https://thrivemarket.com/blog/perfect-keto-breakfast-ideas-pancakes-coffee-more"target="_blank">must-have breakfast foods</a> for a ketogenic diet, plus favorite recipes like lemon ricotta pancakes, creamed spinach with eggs, and chia seed pudding.</p>  
<h3>Make These Now: 45 Easy Breakfasts</h3>

<p>Get out of your morning rut with our <a href="https://thrivemarket.com/blog/easy-breakfast-recipe-ideas"target="_blank">top smoothie, egg, and pancake recipes</a> that’ll change things up and add more nutrition to your first meal of the day.</p>  
<h3>Easy Whole30® Breakfast Recipes</h3>

<p>When it comes to your Whole30 month, we have <a href="https://thrivemarket.com/blog/whole30-breakfast-recipes-for-every-day-of-the-week"target="_blank">go-to recipes for every day of the week</a>, and most of them can be prepped in advance so mornings are even smoother. You’ll love our homemade sausages, make-ahead casserole, and baked sweet potatoes for a savory spin.</p>

Buy JUST products online at Thrive Market. Get the best Breakfast Entrees delivered and save up to 50%. Free shipping on most orders!

JUST worked with biologists, engineers, and chefs to develop a fluffy, protein-rich egg alternative with no cholesterol, no industrial chickens, and no artificial flavors. The secret ingredients? Mung beans, turmeric, and other plant-based goodness.

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